This group was born due to market needs and demands, through a group of private investors from the Island, with the aim of creating hotel units that would meet these needs in terms of facilities, quality of service and positioning.
This group's investment is distributed across the island of Madeira, Algarve, Lisbon, Rio de Janeiro, Búzios, São Paulo and Porto. It is dedicated to the four and five star segments, which has earned them several distinctions over the years.
A pioneer and responsible for boosting the hotel sector, the PortoBay Group implemented new concepts that consequently generated greater competitiveness.
The group has the collaboration of two Madeiran companies – the Ocean Islands and Blandy groups, which hold the majority of the capital – with the remainder distributed by local businesspeople. German tour operator Thomas Cook AG holds a share in the management company.
Currently, the group is experiencing sustained growth, the result of diverse strategies, namely customer loyalty, a focus on service culture, product quality and market adequacy.
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