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Marketing & Comunicação

CRM Email Specialist Tempo Inteiro NOVO

Position Summary

We are seeking a CRM Email Specialist.

The ideal candidate will have a proven track record of developing and executing engaging email campaigns, with a focus on customer retention and acquisition.

In this role, you will be responsible for managing our CRM platform, crafting compelling email strategies, and continually optimizing performance through data-driven insights.

 

Key Responsibilities

o CRM Management:

o Oversee the daily operation of our CRM system, ensuring accuracy and data integrity.

o Segment and maintain email lists to deliver targeted, personalized campaigns.

o Coordinate with cross-functional teams to update customer records and automate workflows.

o Email Campaigns:

o Plan, design, and execute email campaigns that support lead generation, nurture sequences, and customer retention.

o Develop A/B tests to optimize email subject lines, messaging, layouts, and calls-to-action.

o Schedule and manage email send times, ensuring flawless campaign execution and on-time delivery.

o Content Development & Copywriting:

o Collaborate with content writers and graphic designers to create impactful, on-brand email templates.

o Craft compelling email copy that aligns with business goals and resonates with target audiences.

o Data Analysis & Reporting:

o Monitor and analyze key email metrics (open rates, click-through rates, conversion rates, and unsubscribe rates).

o Generate regular performance reports and deliver insights on campaign effectiveness to key stakeholders.

o Use data to recommend improvements, test new approaches, and enhance overall CRM and email strategies.

o Compliance & Best Practices:

o Stay up to date on email best practices, industry trends, and privacy legislation (e.g., GDPR, CAN-SPAM).

o Ensure that all email campaigns comply with relevant regulations and maintain a positive sender reputation.

 

Qualifications

o Bachelor’s degree in Communications, Business, or a related field.

o 2+ years of experience in emailing, CRM management, or a related role.

o Proficiency with CRM/email platforms (e.g., HubSpot, Salesforce, Mailchimp).

o Strong analytical skills and the ability to interpret data to drive decision-making.

o Excellent written and verbal communication skills; copywriting experience is a plus.

o Understanding of email deliverability, segmentation, automation, and personalization tactics.

o Detail-oriented, well-organized, and able to manage multiple projects concurrently.

o Knowledge of HTML/CSS for email template edits is a plus.

 

Soft Skills

o Collaboration: Ability to work effectively with cross-functional teams

o Creativity: A passion for problem-solving and finding innovative ways to engage and retain customers.

o Adaptability: Comfortable working in a fast-paced environment with shifting priorities.

o Initiative: Takes ownership of projects and proactively seeks new opportunities

Idioma(s):
Português
Inglês

Informações do Anúncio

  • Tempo de experiência: 1 a 3 anos
  • Habilitações mínimas necessárias: Licenciatura
  • Modelo de Trabalho: Presencial
  • Data de Publicação:
  • Data limite: 23/04/2025
  • Disponível até:23/02/2025
  • Localização:
  • Função: CRM Email Specialist
  • 23/02/2025
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