A company's success doesn't just depend on its customers. It is the employees, contrary to those who think a lot, who are mainly responsible for the results achieved.

Employees are the main ambassadors of a brand. Not only do they constitute the first contact with customers, they also have the power to influence them.

What could this mean for your business if employees feel unmotivated, stagnant and/or unappreciated?

It may result in them negatively influence customers and acquaintances, speaking badly about the work environment, product or service, which will naturally have a negative effect on your company's image.

That's why it's so important take care of employees, create a good organizational climate, provide opportunities for growth and recognize good work.

Treating employees as if they were customers is a strategy that is as or more effective than investing in relationships with customers themselves.

5 reasons why it’s worth investing in employees

Providing a good work experience makes all the difference to retain professionals and capture the best talents. Here are 5 advantages that this strategy brings to your business:

1. Increases productivity

An unmotivated employee is not willing to wear the shirt for the company and has no interest in meeting objectives or striving to achieve results.

On the other hand, a employee who feels valued, who understands that their participation is important and that they receive incentives for their personal growth, will do their best and, consequently, be more productive.

2. Reduces employee turnover

A constant change of employees is quite harmful for companies – with the costs inherent in attracting and training new employees, the greater slowness of work processes and reduced productivity.

That's why, ensure current employees are satisfied and wish to remain with the company is the best option to retain talent and avoid costs with selection and hiring processes.

3. Reduces the number of absences

Unsatisfied employees tend to be absent more often, either due to stress caused at work, O bad atmosphere among colleagues or simply lack of motivation to attend.

For reduce the absenteeism rate In a company, several motivating strategies can be adopted, such as offering benefits to regular employees and physical activity programs to improve productivity.

4. Improves commitment and customer service

Imagine an employee who commits to tasks and which guarantees the quality of the service or assistance provided without having to be charged for it.

Imagine an employee who Serves customers with a smile on their face and that, in addition to being able to captivate them, it manages to win them over.

An employee like this only becomes real if he is satisfied with his work and feels that he is in the right company and in the right role.

5. It has positive effects on the company's image

Job satisfaction can become a competitive attribute to establish the image and positioning of a company, and even to adopt a employer branding as a way of attracting highly qualified talent.

How to ensure satisfied employees

Some ways to make employees happier and more fulfilled at work include listening to the type of organizational climate that employees are looking for and apply these proposals, offer a positive and inclusive work environment, provide growth opportunities professional, offer benefits and remuneration competitive, recognize and reward employee performance and create a career path Of course.

Furthermore, it is important to invest in well-being of employees, offering health programs and well-being, flexible schedules and other initiatives that contribute to a healthy balance between professional and personal life.

Looking for more tips? Read the article related to the topic: 10 Strategies to motivate your team at work.